This toothpaste is fab - full disclosure of ingredients, no nasties, coconut oil based and highly palatable for most dogs - and that is pretty amazing in the world of dog toothpaste!!
 
And the toothbrush itself is a new design which makes it much easier to do the inside surfaces of teeth (with a bit of practice).
 
Perfect starter kit Toothpaste: Coconut oil adheres to teeth & gums providing a long-lasting result for protection & clean.
 
Concentrated enzyme formula contains baking soda which neutralises plaque, freshens breath, reduces plaque and tartar.
 
Ingredients: Cocos Nucifera (Coconut) Oil, Sodium Bicarbonate, Beeswax, Copernicia Cerifera (Carnauba) Wax, Aloe Barbadensis Extract, Citrus Grandis (Grapefruit) Seed Extract, Piper Mentha Piperita (Peppermint) Oil, Sodium Benzoate