Shop for your pet AND support a rescue

Know what you need? Click here to skip the section about our ethos and fundraising for rescues 

Ethical. Cost effective. Tried and tested.

We have teamed up with a range of suppliers (and scoured the internet) to be able to offer you a ‘personalised pet shop’ to provide all the essential things that we think you might need at the best prices we can find them for and from the most ethical sources we can identify – so we take the time and hassle out of hunting things down to enable you to focus on your dog instead. We can also help you save some money in the process and avoid throwing away hard earned pennies on things that aren’t right for your dog. We have years of experience testing products with our own dogs and with clients so know the good, the great and what to avoid (!)

Our ethos when purchasing and supplying products is to optimise the well-being of our clients' pets whilst striving to leave as soft a footprint as possible on the wider environment and to make a positive impact on people and communities. (Click here to see our full pledge on ethical sourcing and supply)

Created to support our rescue organisation partners


Did you know we give almost all of our profits on product sales to our partner charities? If you have one of our discount and donation codes for your supported charity, you can enter this at the checkout and the donation will go direct to them, otherwise we allocate the donation between the rescue organisations we work with.


Coming soon..... You will be able to donate food, treats and toys directly to help the dogs we are working with in rescue!

browse by category....
or just browse our complete range here!

Coming soon

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Coming soon


Dog behaviour and training: online & covering Nantwich, Crewe, Chester, the North West, Midlands and Gloucestershire areas.

Phone us on 01270 629 289
Email us at
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